Techsnoop Designs UI or UX

UI and UX are hot buzzwords in the design industry today. Businesses large and small are scrambling to hire experts in these two fields often without understanding the differences. Techsnoop is here to give you a brief understanding of what each is and why they are important.

UI

UI stands for user interaction. This covers the various ways an end user (read ‘potential customer’) interacts with your site or application. This includes finding and clicking links, watching videos and completing forms.

UX

UX is user experience and refers to the experience the user has on your site or application. Cumbersome forms that ask for unnecessary information and hard to find contact data are items that cause negative user experiences.

What is Good UI/UX?

Good UI and UX are seamless and elegant. Customers know intuitively where to click or look when accessing information on your site. Contact information is located in several convenient places and prominent. Finding information takes 3 clicks or less. Users contact you or purchase without frustration. These are all indicators of good UI and UX.

How to Choose?

Actually, businesses should not choose between UI and UX and need to incorporate the best practices in each. Small businesses may not have the budget to hire separate UI and UX staff with a Webdesigner. Instead, try to hire a webdesigner who has some experience with UI and UX.

If funds for a professionally designed website are low, try a good template site. Remember these are just to get you started and do not directly meet the needs of your customer base, but are designed according to general principals. Once your business is generating income, consider a custom designed site that targets your market base more strategically. There are many companies to consider so have a consultation first. DKemp Designs offers a free 30 minute phone consultation for all.

During a consultation, discuss market goals, functionality, branding and of course, cost. These factors need to be comfortable for you and your business.

Let us know in the comments if you have found an elegant web solution for your customers.

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